Takeaways From Bloomberg Screentime Event
Trailblazers On Screen
Had the fortunate pleasure of checking out Bloomberg’s inaugural Screentime event. It was great to learn from trailblazers that are disrupting the media space. Here are my top takeaways from the likes of Ari Emanuel, Issa Rae, Byron Allen, and Bryan Lourd to name a few. It’s always motivating to see the mindset of what it takes to build a platform that makes waves on a global level. Looking forward to the day I will be able to be on the other side of table for events like this.
NO CHURN Content
If you are in the media - talent management space or have seen Entourage, you may be familiar with Ari Emanuel. One of the most respected and feared entertainment executives in the game today. Founder of Endeavor.
He spoke about the recent acquistions of UFC and WWE and emphasized the fact that they had no churn aka no offseason as a reason why it was an attractive buy. This allows them to work 365 x 24/7 and increase their bottom line revenue because of the no churn value proposition. I couldn’t help but think about myself as an athlete creator and the growing landscape of athlete creators, how can you create no churn business with your own screentime?
FlyWheel Sports Media Company
Sports allows you to have many different touchpoints. From media to talent management to licensing to product to live sports to ticket sales , etc. If you aren’t looking to build a flywheel company than you will get lost in sauce according to Ari. I love his perspective and as I tie it back to my philosophy, the flywheel approach is the safest way to build a successful company for the long run.
Negotiaton 101
“Get Half The Loaf” …look for win win outcomes.
Partnerships > Sponsorships
It’s not sales, it’s not sponsorships, IT’S PARTNERSHIPS
If you can change your mindset around how you can create better partnerships in your space, you will be able to create more impact across the board specifically in the sports space.
Content Creator Tips
The only barrier to entry is the upload button
Make peace with the naysayers
Find your why…trust your north star
For brands & advertise— trust the creator you chose
Byron Allen Gems
Media is currently the greatest investment in the world = $300 Billion Dollar Market
Black Owned Media Is Extinct
Think in 30 year horizons
Short sighted thinking is a recipe for failure
Without advertising how can you sell
Advertisers are like “crackheads” and media is the drug that they need
Worry about the guy in the garage not the battleship
Stay hungry and nimble, don’t become stagnant to your own success that’s when the downfall happens
Speed wins championships…first movers set the table
Great Management is the real commodity… not the money
“No bank in the world can’t deposit excuses”
ISSA RAE Gems
Build natural extensions of what you’re already doing is the secret to building a conglomerate
Ownership to produce your own content and fund your own projects should be the ultimate goal for any creator
Bill Simmons & The World Of Podcasting
Still bullish on podcasting
Podcasting still has so much room to grow
You can’t just be famous and have a podcast for it to work
There is a quality standard that you must maintain in order to be successful
Consistency is the secret ingredient
The Future Of Player Podcasts
Social clips don’t convert to podcast listens, how do you get conversion
Will more athletes step into the space or fall off??
